The Manager of National Enterprise Sales Support oversees a campaign management team consisting of Account Specialists, Planners & Coordinators supporting our National Enterprise Advanced TV and Direct Response/Performance lines of business. This position plays a key role in leading the team as well as processes for post-sale execution, campaign management, and reporting that enable our client’s campaigns to succeed. This team is integral in partnering with the sales team to maximize our multiscreen solutions, which has a direct impact on our ability to deliver and exceed on our client’s KPI’s. The Manager of National Enterprise Sales Support will report to the Sr, Manager of National Enterprise Sales Support.
MAJOR DUTIES AND RESPONSIBILITIES
Oversee a Sales Operations Team that is responsible for post-sale campaign management, execution, stewardship, reporting/analytics and billing.
Subject matter expert in our cross-platform advertising solutions and the National marketplace.
Ability to prioritize the team’s work and evaluate what needs to be communicated to the Sales and Sales Operations leaders.
Natural problem solver with the ability to recognize/analyze issues and recommend solutions.
Expert in campaign implementation, execution and reporting across every platform.
Work directly with the Senior Manager of Sales Operations to enhance workflow and present recommendations and efficiency opportunities to help close process gaps as well as communicate team’s needs and issues.
Work closely with Sales to help manage the Sales and Sales Operations relationships and communicate status of work, revenue booked, and campaigns.
Build Sales Operations practice by creating training materials, best practices, sales materials and customer facing guides.
Effective listener and communicator with the ability to guide the team towards efficient processes and overall success.
Play a major role in overseeing career development and progression for team members.
Operate in a lead role, as a mentor to the team.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to multi-task and prioritize workload based on sales team’s needs and internal deadlines
Experience in computer software including MS Office and Spreadsheets at a minimum is required; any experience in software similar to our sales support packages preferred
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Proven track record writing effective reports and business correspondence
Experience effectively communicating in written and verbal form
Experience communicating and interacting with external clients in a sales or related role
Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
Familiar with writing rationales and/or agency POVs (“Point of Views”)
Ability to line up psychographics of client’s customer with various cable network programming
Clear knowledge of media terms as well as media formulas & calculation- Needs to know how to estimate ratings
Ability to back-up work and have good logic to creating schedules
Team-oriented and ability to work with different personalities
Cooperative and helpful outlook
Detail-oriented, analytical-minded and want to learn
Required Education
Bachelor's degree or one to two years related experience and/or training; or equivalent combination of education and experience
Required Related Work Experience and Number of Years
4+ years of experience in an Advertising Agency, Media, and/or Advertising Sales team
1+ years of experience in digital marketing; understanding of online campaign
development, metrics, and optimization strategies
1+ years of prior experience as National Sales Support Specialist, Account Coordinator, Account Planner, or related Media background (Ad agency, Media etc.)
2+ years of people management experience
PREFERRED QUALIFICATIONS
Familiarity with Salesforce, Operative, Excel, Media Math, Linear currencies
Preferred Related Work Experience
3+ years of experience in Media Sales or as a Media Buyer
Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore
The salary range for this position is $86,000 - $110,000.00
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